- Quantitative approach.
CAPI - Computer aided personal interviews.
CATI - Computer aided telephonic interviews.
CAWI - Computer aided Web interviews
MAPI - Mobile aided personal interviews
- Face-to-Face Interviewing with Traditional Paper Questionnaires (PAPI).
- Intercept interviews
- Data Processing that ensures, accuracy in editing & coding, data entry and verification, tabulation of statistical analysis all the while ensuring proper database management
- Qualitative approach
Qualitative Market Research Tells us Why?
There are times when the Why? is more important than the How Many.? When that is the case, qualitative research offers an excellent opportunity to:
- Understand decision processes
- Capture reactions
- Explore the issue
- Create a rich and deep record of the respondents? reactions and thoughts via Focus Group Discussions (FGDs), Indepth Interviews (IDs), Immersions & Ethnographies
It can be used alone or as preparation for follow-up to quantitative market research. InnoQuest Research Group Ltd's qualitative researchers have strong business and research backgrounds and years of experience in using qualitative research to meet clients? needs.